{"id":4498,"date":"2023-07-07T15:03:31","date_gmt":"2023-07-07T13:03:31","guid":{"rendered":"https:\/\/ecolepolycom.ch\/?post_type=tribe_events&#038;p=4498"},"modified":"2024-04-18T15:09:04","modified_gmt":"2024-04-18T13:09:04","slug":"social-media-und-influencer-marketing-zertifikatslehrgang-bern","status":"publish","type":"tribe_events","link":"https:\/\/sawi.com\/de\/kurs\/social-media-und-influencer-marketing-zertifikatslehrgang-bern\/","title":{"rendered":"Social Media und Influencer Marketing &#8211; Zertifikatslehrgang Bern"},"content":{"rendered":"<p>Bei der Behandlung von\u00a0Plattformen wie Facebook, Instagram, Twitter, TikTok etc. sowie unter dem Begriff &#8222;Kampagnen&#8220; behandeln wir intensiv Social-Media-Eins\u00e4tze im Rahmen von Unternehmens- und Marketingkommunikation. Dies mit Unterst\u00fctzung einzelner Social Media-Kan\u00e4le, ausgehend von einer definierten Kommunikationsstrategie,\u00a0im B2B- und B2C-Umfeld, als auch Social Media f\u00fcr NGO&#8217;s.<\/p>\n<p>Da Konsumenten den Influencern mehr Vertrauen entgegenbringen als irgendeinem Unternehmen oder irgendeiner Marke, ist diese Art der Werbung interessant f\u00fcr viele Marketing- und Kommunikationsspezialisten.<br \/>\nUm diese Form des Marketings zu verstehen, ist es wichtig, die Rolle und Position der Influencer zu begreifen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bei der Behandlung von\u00a0Plattformen wie Facebook, Instagram, Twitter, TikTok etc. sowie unter dem Begriff &#8222;Kampagnen&#8220; behandeln wir intensiv Social-Media-Eins\u00e4tze im Rahmen von Unternehmens- und Marketingkommunikation. Dies mit Unterst\u00fctzung einzelner Social Media-Kan\u00e4le, ausgehend von einer definierten Kommunikationsstrategie,\u00a0im B2B- und B2C-Umfeld, als auch Social Media f\u00fcr NGO&#8217;s.<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"Tribe__Tickets_Plus__Commerce__WooCommerce__Main","_tribe_ticket_capacity":"","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[{\"id\":9072,\"type\":\"default\",\"title\":\"Social Media und Influencer Marketing : Zertifikatslehrgang Bern - Fr\\u00fchling 2024\",\"description\":\"11\\\/04\\\/2024 - 20\\\/06\\\/2024\",\"capacityType\":\"unlimited\",\"price\":3150,\"capacity\":\"\",\"available\":-1,\"sharedCapacity\":\"\",\"sold\":0,\"shareSold\":0,\"isShared\":true,\"currencyDecimalPoint\":\".\",\"currencyNumberOfDecimals\":2,\"currencyPosition\":\"prefix\",\"currencySymbol\":\"$\",\"currencyThousandsSep\":\"'\"},{\"id\":9073,\"type\":\"default\",\"title\":\"Social Media und Influencer Marketing : Zertifikatslehrgang Bern - Herbst 2024\",\"description\":\"24\\\/10\\\/2024 - 19\\\/12\\\/2024\",\"capacityType\":\"unlimited\",\"price\":3150,\"capacity\":\"\",\"available\":-1,\"sharedCapacity\":\"\",\"sold\":0,\"shareSold\":0,\"isShared\":true,\"currencyDecimalPoint\":\".\",\"currencyNumberOfDecimals\":2,\"currencyPosition\":\"prefix\",\"currencySymbol\":\"$\",\"currencyThousandsSep\":\"'\"}]","_tribe_ticket_has_attendee_info_fields":false,"_tribe_events_status":"","_tribe_events_status_reason":"","_tribe_events_is_hybrid":"","_tribe_events_is_virtual":"","_tribe_events_virtual_video_source":"","_tribe_events_virtual_embed_video":"","_tribe_events_virtual_linked_button_text":"","_tribe_events_virtual_linked_button":"","_tribe_events_virtual_show_embed_at":"","_tribe_events_virtual_show_embed_to":[],"_tribe_events_virtual_show_on_event":"","_tribe_events_virtual_show_on_views":"","_tribe_events_virtual_url":"","footnotes":"","_tec_slr_enabled":"","_tec_slr_layout":""},"tags":[],"tribe_events_cat":[225],"class_list":["post-4498","tribe_events","type-tribe_events","status-publish","hentry","tribe_events_cat-digital-academy-bildungsangebot","cat_digital-academy-bildungsangebot"],"acf":[],"ticketed":["woo"],"_links":{"self":[{"href":"https:\/\/sawi.com\/de\/wp-json\/wp\/v2\/tribe_events\/4498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sawi.com\/de\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/sawi.com\/de\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/sawi.com\/de\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/sawi.com\/de\/wp-json\/wp\/v2\/comments?post=4498"}],"version-history":[{"count":0,"href":"https:\/\/sawi.com\/de\/wp-json\/wp\/v2\/tribe_events\/4498\/revisions"}],"wp:attachment":[{"href":"https:\/\/sawi.com\/de\/wp-json\/wp\/v2\/media?parent=4498"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sawi.com\/de\/wp-json\/wp\/v2\/tags?post=4498"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/sawi.com\/de\/wp-json\/wp\/v2\/tribe_events_cat?post=4498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}