Event Management Training Program

Become an event professional in just 5 months

With the Event Management program at SAWI, you will learn how to organize unforgettable events in direct collaboration with the teams behind the Zurich Fashion Week. All of this can be completed alongside your job.

Dieser kurs ist auf deutsch gegeben.

mehr als 20’000 Alumni

Zurich Fashion Week
This session is organized in partnership with the Zurich Fashion Week.

Event Management - ZH

SAWi Zurich
Nächster Kurs 21.10.2026
Tuesdays and Thursdays from 6:00 p.m. to 9:00 p.m. One to two Saturdays per month from 9:00 a.m. to 4:00 p.m., depending on the session Attendance at the partner event venue (date scheduled in advance)
SAWI - Diplom
CHF 6'900.-

Do you want to work in the events industry but are not sure how to get started?

You are passionate about the events world and dream of turning it into your profession. At the same time, you know that you still lack the necessary skills, a recognized certification, and the right network to achieve this goal. That is exactly why the Event Management program at SAWI was created.

Learn event management in 5 months through real partner events

Unique of its kind, the SAWI Event Management program allows you to learn in real-world conditions thanks to partnerships with major events. This hands-on immersion enables you to gain concrete experience and build a strong professional portfolio, in addition to earning a qualification recognized by Swiss companies.

This session is organized in collaboration with the Zurich Fashion Week, which attracts numerous designers, brands, and industry professionals each year. For our participants, this is a unique opportunity to develop practical skills at the heart of a renowned fashion event.

Benefits of the SAWI training program

  • Learn by co-organizing an international event
  • Gain hands-on experience you can immediately showcase on your CV
  • Master the entire event value chain, from concept to evaluation
  • Create outstanding experiences that leave a lasting impression on participants
  • Build a professional network in the events industry
  • Get behind-the-scenes access to major Swiss events
  • Become part of the exclusive SAWI network with renowned companies and partners such as Nestlé, Havas, Julius Bär, Rado, Lenovo or Omega
  • All of this to take your career to the next level

What you will learn during your training program

Module

Event Management

Immerse yourself in the world of events and explore all key phases of the event lifecycle: planning, delivery and evaluation.

Module

Marketing & Communication

Understand the importance of a consistent and integrated strategy in event organisation, and its role within the wider marketing and communication mix.

Module

Customer experience

Explore the key principles of defining and understanding your target audience, and shaping impactful brand experiences across all types of events (sports, corporate, cultural or private).

Module

Management

Learn the fundamentals of team and people management, as well as how to manage large-scale projects, with a strong focus on interpersonal and professional skills.

Die Exklusivvorteile des SAWI-Diploms

  • A unique opportunity to develop hands-on skills at the heart of a major event
  • 4 dedicated coaching sessions with the event partner
  • Work on real-life challenges directly related to the event
  • 2 exclusive masterclasses: Using AI in event management and Managing an event as a business plan

By the end of your training, you will be able to:

  • Lead the full event lifecycle, from initial concept to final delivery, including the development of detailed project timelines
  • Implement multi-channel communication strategies to build a strong brand identity and maximise visibility on social media
  • Oversee on-site logistics and security, ensuring full compliance of infrastructures during setup and dismantling
  • Coordinate stakeholders by aligning volunteers, suppliers and sponsors, while effectively controlling budgets
  • Leverage AI tools and innovative technologies to automate processes and enhance the efficiency of event management
  • Analyze and address the challenges and logistical complexities of large-scale events
  • Anticipate risks and manage critical situations with agility to ensure event continuity in the face of unforeseen circumstances
  • Design and deliver immersive and memorable experiences by optimising every stage of the customer journey

An wen richtet sich diese Weiterbildung

This training program is right for you if:

  • You want to move into a role in the events industry
    You want to give your career new momentum
  • You want to acquire new knowledge and skills
  • You want to build a professional network in the events industry

This training program is ideal for:

  • Professionals working in marketing, communication and event management
  • Entrepreneurs and self-employed professionals looking to design and manage events
  • Professionals transitioning into the event industry
  • Recent graduates seeking a practical and career-focused specialisation

Admission requirements and selection process

To be eligible, you must meet one of the following criteria:

  • Completed upper secondary education AND at least two years of professional experience in marketing, communication, event management or sponsorship
  • A higher education qualification in business or economics (Bachelor’s degree or University of Applied Sciences – HES)

Please note that admission is based solely on your application file, with an individual review of your CV (CV required at the time of application).

Not sure if your CV will be accepted? Schedule a personal consultation now to have your application reviewed.

Your instructors

To provide you with the highest quality of teaching, we have selected experienced event professionals from Switzerland who know the industry inside out. Throughout your program, you will benefit from the expertise, tips, best practices, and valuable insights of top-level instructors in their field.

SAWI, the Swiss reference for professional education in marketing, communication, and sales since 1968

With over 20,000 trained participants since 1968 and success rates among the highest in the market, SAWI is one of the best ways to build a successful career in sales.

By training at SAWI, you do more than just develop strong professional skills. You also become part of an exclusive network with alumni working in prestigious companies.

In addition, SAWI is eduQua-certified, the leading Swiss quality label for continuing education institutions.

Unsere Alumni arbeiten in diesen Unternehmen

This training program includes:

CHF 6'900.-

A deposit of CHF 250 is required upon registration. This amount will be deducted from the total cost of the training program.

  • Preparation for the SAWI Diploma in Event Management
  • Guidance from experienced expert instructors
  • Access to a prestigious network

Finanzierungsmöglichkeiten

Your preparation for the SAWI Certificate in Event Management can be supported by various financing options. Contact our education advisors to learn more.

Ihre Weiterbildung auf einen Blick

A top-tier training program in Switzerland

The program that gives you all the keys to master digital marketing and successfully grow your project.

Access to a prestigious and exclusive network

You benefit from SAWI’s strong reputation and gain access to our exclusive network of alumni, companies, and partners.

In just 5 weeks, alongside your job

Our program is designed so you can acquire all the necessary skills in just 5 weeks, even while working full-time.

Sign up now and build a career you will be proud of

Experienced instructors will support and guide you throughout the entire training program.

Was unsere Lernenden sagen

Häufig gestellte Fragen

For what reasons should I enroll in this training program?

If you are passionate about the events industry and want to turn it into your profession through real hands-on experience, then you should not hesitate for a second.

This training program offers everything you are looking for:

  • You gain concrete hands-on experience through prestigious events
  • You master the entire event value chain
  • You build a strong professional portfolio
  • You get behind-the-scenes access to major Swiss events
  • You gain access to an exciting and growing industry

Why should I train at SAWI?

Our hands-on approach is unique in French-speaking Switzerland:

  • You don’t just study theory, you organize real events
  • You work on prestigious partner events
  • You build a professional network during the program
  • You gain concrete hands-on experience you can use immediately
  • You get behind-the-scenes insights into major events and how they are run

My schedule is very busy. Will I still be able to complete the training program?

Absolutely. Our format has been specifically designed for working professionals, with evening classes and a few Saturdays. Over the course of 5 months, you will gradually build your skills without compromising your professional or personal commitments.

Is everything included in the price of the training program?

The program includes all course materials, personalized support, all practical sessions, as well as the SAWI certificate.

How does the registration process work?

It’s very simple:

  • Schedule a personal consultation to assess your eligibility
  • Register online directly via our website
  • Follow a flexible training program, even alongside your job

Event Management - ZH

SAWi Zurich
Nächster Kurs 21.10.2026
Tuesdays and Thursdays from 6:00 p.m. to 9:00 p.m. One to two Saturdays per month from 9:00 a.m. to 4:00 p.m., depending on the session Attendance at the partner event venue (date scheduled in advance)
SAWI - Diplom
CHF 6'900.-

Sign up now and build a career you’ll be proud of

Plan d'accès

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