Dieses Modul hat mir viel neues Wissen vermittelt. Es ist sehr abwechslungsreich, die Kursunterlagen sind sehr klar und gut aufbereitet.
With SAWI’s continuing education program to become an Artificial Intelligence Specialist: Basic Course, you can turn artificial intelligence into your personal assistant to significantly boost your productivity in marketing, project management, and sales tasks.
more than 20,000 alumni
Even if you have solid expertise in marketing, digital media, or sales—artificial intelligence is catching up with you a little more every day. And you know it: The professionals who will be successful tomorrow are those who learn to master AI today. That’s exactly why we’ve developed the “Artificial Intelligence Specialist: Basic Course” program—so you can unlock the full potential of AI tools.
This training program—which is both practical and strategic—enables you to master the most powerful AI tools on the market and apply them to specific use cases in marketing, communications, and sales. From the basics to automation, prompt engineering, and legal considerations, this training equips you with the skills to integrate AI efficiently and effectively into your daily work.
In this first module, you will explore the fundamentals of artificial intelligence. You will be guided through its history, basic principles, and development. You will learn about the different types of AI, from rule-based systems to machine learning algorithms, and understand how these technologies are revolutionizing the business and technology worlds.
Here, you’ll delve into GPT (Generative Pre-trained Transformer) technology, a major advancement in AI. You’ll learn how it works and its potential applications, particularly in marketing and sales. You’ll understand the impact of this technology on content creation, customer interaction, and data analysis.
The adoption of AI in the business sector raises complex legal issues. In this module, we’ll help you understand the legal aspects related to the use of AI, including intellectual property, regulatory compliance, and implications for privacy and data protection.
You will discuss the ethical considerations surrounding AI. You will explore the ethical issues related to automation, algorithmic bias, and the impact of AI on work and society. You will be able to apply ethical practices when using AI.
Finally, this practical module will provide you with a guide to managing AI projects. You will learn how to plan, execute, and monitor AI projects, focusing on their application to solving real-world problems.
This course is designed for anyone who wants to use AI as a tool in their daily work—from entrepreneurs and executives to subject matter experts and employees across all fields. Our goal is to familiarize you with the latest AI capabilities and tools and to equip you with the essential skills you need for professional success in the digital workplace. You’ll not only learn about the technical possibilities but also how to integrate them strategically and efficiently into your daily work processes. The hands-on approach enables you to immediately apply what you’ve learned in your day-to-day work and achieve measurable improvements—whether in process optimization, customer engagement, data analysis, or creative tasks.
All you need is your own computer and a basic familiarity with digital tools, particularly when browsing the Internet, managing files, and participating in video conferences.
Please also note that admission is granted solely on a case-by-case basis, with an individual review of your resume (CV required upon registration).
Are you unsure whether your CV will be accepted? Schedule a personal consultation now to have your application reviewed.
To provide you with the highest-quality education possible, we have selected instructors who are highly knowledgeable about artificial intelligence technologies. Throughout your program, you’ll benefit from the expertise, tips, best practices, and recommendations of top-notch professionals in their field.
With over 20,000 graduates since 1968 and success rates that rank among the highest in the market, SAWI is one of the best ways to build a successful career in sales.
By pursuing continuing education at SAWI, you’ll not only gain in-depth professional expertise—you’ll also become part of an exclusive network of alumni working at renowned companies.
In addition, SAWI is eduQua-certified—the leading Swiss quality label for continuing education institutions.
A deposit of CHF 250.– is required upon registration. This amount will be deducted from the total cost of the training program.
Your preparation for the SAWI Certification as an Artificial Intelligence Specialist: Basic Course can be supported by various financing options. Contact our educational advisors to learn more.
If you work in marketing, communications, or sales and want to stay competitive in the face of AI advancements, don’t hesitate for a second!
This training program offers everything you’re looking for:
At SAWI, you don’t just complete a “traditional training program.”
Whether you want to boost your productivity, secure your job, or become an expert—we provide you with all the resources you need to make your project a success:
The continuing education program includes all course materials, personalized support, all hands-on sessions, and the SAWI certificate.
It’s very simple:
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